Sitting beside me, he gently pulls my sweatpants down. But you probably won't see any of these scenes in the movie version: What you can expect is probably a lot of making out, some mild spanking and sexy-ish stuff shot in close-ups. Then again, he also says, "The story is so powerful," sooooooo. Still, a producer for the film tells E! News "it's hot" and "the chemistry is there" between stars Jamie Dornan and Dakota Johnson. A source tells us, "They felt it would be too much, so they have dialed back." Which is good, because nobody should be masturbating in a movie theater. "Fifty Shades of Grey" earned $94.4 million, a record for Presidents' Day Weekend.Fifty Shades of Grey is going to be "tamer" than the book. "It deals with controversial topics that people might not be comfortable with, but that also drives interest."Ĭontroversy helps with ticket sales too.
"A lot of people were looking at this material, but they didn't necessarily want to admit it," said Goeldi. Moreover, 0.98% of views of the commercials led to sharing on those platforms compared to 1.11% for "Guardians of the Galaxy" and 1.52% for "The Lego Movie." There were 3.7 million shares of "Fifty Shades"-related content on Facebook and Twitter, a fairly low number given all the activity. "This has a very broad cultural appeal, and there are a lot of different ways and perspectives that people were engaging with the book and the movie," said Goeldi.īecause of its scenes of bondage and explicit sex, not everyone wanted to cop to the fact they were busy checking out trailers and commercials. The film's soundtrack, which features the likes of Sia and Beyonce, also helped drive interest, prompting audiences to check out music videos. Many of these parodies were produced while the book was still a bestselling sensation and before the movie hit screens. Much of the video content related to the film came from parodies, such as Ellen DeGeneres reading from the book of "Fifty Shades" and YouTube star PewDiePie sending up the novel's fan fiction cottage industry. It's not that everyone watching "Fifty Shades" material was under the spell of brooding billionaire Christian Grey or fancied a trip to his red room. To generate buzz around the film, Universal, the studio behind "Fifty Shades," released a trailer online unusually early, more than 200 days before the movie opened. The firm crunched the numbers and found that the picture generated much more attention on the video site than other recent blockbusters such as "Guardians of the Galaxy" and "The Lego Movie." "Fifty Shades'" official trailer received 58 million views, while the spots for "Guardians" and "The Lego Movie" attracted 17 million and 27 million views, respectively. "It's the most successful launch from a trailer view perspective in some time," said Andreas Goeldi, chief technology officer at Pixability. Its official trailers and commercials attracted 113 million views, and the total views on all "Fifty Shades of Grey"-related material reached 329 million, according to research from Pixability, an ad buying and video marketing platform. The randy drama dominated YouTube in the lead-up to its release last weekend.
Shades of Grey" isn't just a box office smash, it's also a social-media phenomenon.